A Recent study by GfK looked into the “why” behind people wanting to look their best. What nationalities spend the most time weekly on personal grooming? Would you be surprised at the Italians, Argentinians, and Americans. Who spends the least amount of time? China, South Korea and Japan.

The three top motivators, across 22 countries are:
• Positive feelings about themselves
• Good first impressions on others
• To be a good example to their children