Will a new trend in caffeinated skin care products give your cup of coffee a challenge, or a new product line idea for Starbucks?
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A men's product line is adding caffeine to shaving cream and after shave products to " help liven up your morning shave routine." Founder Stan Ades says, "Caffeine is a versatile ingredient with many health benefits, and when topically applied, the benefits of caffeine can take effect quickly. With 50 milligrams of naturally - derived caffeine (an expresso contains approximately 60 milligrams), Pacific Shaving Company's new products may not replace your morning coffee routine, but they will help get you going in the morning - while providing an exceptional shaving experience."
Caffeine, known for its antioxidant and stimulating properties, is used in skin care products from brands such as Kiehl's, Origins, Bliss, Vichy and the German brand Alpecin which is one of the largest selling hair loss treatments world-wide.